Beauty
Skincare, haircare, bath, body and make-up from independent brands you will not find in a supermarket.
Shop beauty →Vegan & cruelty-free
Beauty that works
from the outside in,
and the inside out.
Over 2,700 vegan and cruelty-free products from independent beauty brands — now joined by a supplements range held to exactly the same standard.
- 100% Vegan
- Never tested on animals
- A tree per order
- UK independent shop
Two ranges, one standard
Everything here has been checked before it reaches the shelf.
We do not stock a brand until we have confirmed it is vegan and that neither the product nor its ingredients were tested on animals. That rule applies to the new supplements exactly as it does to the lipstick.
Supplements
Vitamins, minerals and botanicals — vegan-formulated, third-party tested, no fillers we cannot justify.
Shop supplements →The new range
The half of the routine
a shelf can't reach.
You can do everything right on the surface and still be working against yourself. The supplements range is built around the three things customers asked us for most.
- 01Skin, Hair & Nails Biotin, zinc and silica — the foundations, at doses that are actually on the label.
- 02Energy & Immunity Vitamin D3 from lichen, B12 and iron. The three a plant-based diet most often runs short on.
- 03Calm & Sleep Magnesium glycinate and botanicals, for the end of the day rather than the start.
What customers say
The part we don’t get to write.
4.9
191 reviews on Trustpilot
Great shopping experience every time
“I've been using Greener Beauty for years and keep going back for more. The website has a large range of vegan, cruelty-free products, and tons of info on how to use each product. Orders arrive quickly and are always beautifully packaged.”
Great service
“I had ordered a product and realised I was allergic to a couple of the ingredients. Not only was I refunded the same day but I was given recommendations for other products that won't make my condition worse, which I was grateful for.”
Excellent customer service
“I have been ordering from Greener Beauty for the last couple of years and they have never once failed to provide excellent service and fast delivery. Highly recommended.”
Ratings and reviews shown as published on Trustpilot. Score correct at time of writing.
Why shop here
Three things we will not move on.
Vetted, not just listed
Every brand is checked for vegan formulation and cruelty-free status before it goes live. If a brand's parent company tests where it is required by law, we do not stock it.
A tree for every order
One order, one tree — planted through our reforestation partner, not offset against something we already did. It runs on every single order, with no minimum spend.
Small, and staying that way
Independent and UK-based. You get an answer from someone who knows the stock, usually the same day, and always from a person.
Every order, no exceptions
You buy a lip balm.
We plant a tree.
No minimum spend, no opt-in, no tick box at checkout. It is counted into the price of everything on the site, which is the only way a promise like that survives a bad month.
How it works →First look at the supplements.
The range lands in stages. Join the list and you will see each drop before it goes on general sale — plus the restock alerts for the beauty lines that sell out.
One or two emails a month. Unsubscribe in a click.