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FAIR SQUARED is a company that stands out in the cosmetics and personal hygiene industry for its commitment to using natural, fairly traded ingredients. They were one of the first globally recognised brands to achieve Fairtrade certification, which is represented by the well-known Fairtrade logo on their products. This certification ensures that the farmers and producers involved in sourcing the ingredients are paid fair prices and work under fair conditions.

In addition to Fairtrade certification, FAIR SQUARED products also carry other important logos and endorsements. The NATRUE logo signifies that their products meet strict criteria for using natural and organic ingredients. The PeTA logo indicates that their products are cruelty-free and not tested on animals. Being endorsed by the Vegan Society confirms that their products are suitable for vegans, as they do not contain any animal-derived ingredients. Lastly, their Halal certification ensures that their products comply with Islamic dietary laws.

As an alternative trading organization, FAIR SQUARED goes beyond just offering high-quality products. They strive to establish fair trade relationships with producers in some of the world’s most impoverished areas. This approach sets them apart from conventionally produced goods and helps uplift communities by providing fair economic opportunities.

FAIR SQUARED operates as a limited company registered in Cologne, Germany. It is family-owned, with no involvement from other companies or investors. Their headquarters and warehouse are located in Cologne-Marsdorf, occupying 700 m² of rented space. Transparency, social and environmental acceptability, animal welfare, and solidarity with less privileged parts of the world are at the core of their business principles. They collaborate with distribution partners in various countries, who have exclusive rights to sell FAIR SQUARED products. These partners, mostly family-owned companies specializing in health foods, natural cosmetics, or ecologically sound products, share the company’s values.

BRAND CERTIFICATIONS