ABOUT GREENER BEAUTY
About Us
Why Shop With Us?
Why Clean Beauty?
Blog
Diversity & Inclusion
Charities
Contact Us
Our Tree Story
Press
SHOPPING WITH US
Awards
Become an Affiliate
FAQ
Our Packaging
What to do with old Mascara Wands
Have a Product for us?
Shipping & Returns
Sustainability Policy
FACE MAKEUP
Blusher
Bronzer
Concealer
Contour
Foundation
Highlighter
Primer
Translucent Powder
EYE MAKEUP
Brow Makeup
Eye Primers
Eyeliners
Eyeshadows
False Lashes
Mascara
LIP MAKEUP
Lip Care
Lip Gloss
Lip Liner
Lipstick
MAKEUP ACCESSORIES
Bio-Glitter
Collections
Cotton Wool
Makeup Bags
Makeup Brushes
Makeup Sponges
Miscellaneous
Travel Size Makeup
NAILS
Basecoats & Topcoats
Gel Nail Polish
Nail Accessories
Nail Polish
Nail Polish Remover
Nail Treatments
Nail Gift Sets
SKINCARE
Cleanser
Collections & Gift Sets
Eye Cream
Face Masks
Face Scrubs
Face Wipes
Makeup Remover
Moisturisers
Toners
Treatments
BY SKIN TYPE /CONDITION
Acne Prone
Combination
Damaged
Dehydrated
Dry
Dull
Mature
Normal
Oily
Redness
Sensitive
BODY CARE
Body Moisturiser
Foot Care
Hand Cream
Massage Oils
Tanning & Bronzing
Tattoo Aftercare
SUN CARE
Adult Sun Care
After Sun
Child Sun Care
Inspect Repellent
TRAVEL SIZE SKINCARE
Body Care
Skincare
Sun Care
DENTAL
Dental Floss
Mouthwash
Toothbrushes
Toothpaste
DEODORANTS
Floral
Fragrance Free
Fresh
Fruity
Sweet & Spicy
Woody
HAIR REMOVAL
All Hair Removal
TRAVEL SIZE TOILETRIES
All Travel Size Toiletries
WASHING & BATHING
Bath Bombs
Bath Oils
Bath Salts
Body Scrubs
Body Wash
Foam Bath
Hand Sanitisers
Hand Wash
Shower Gel
Soap
ACCESSORIES
Brushes & Loofahs
Gloves & Mitts
Refillable Bottles
Sponges & Body Puffs
Tissues & Wipes
HAIR
Beard Care
Conditioner
Hair Styling
Hair Treatments
Shampoo
Shampoo & Conditioner Sets
Travel Size Hair Care
HAIR DYE
Permanent Hair Dye
Semi-Permanent Hair Dye
TRAVEL SIZE HAIR
All Travel Size Hair Care
HAIR TYPE/ CONDITION
Afro Hair
Coloured Hair
Curly Girl Method
Damaged Hair
Dandruff
Dry Hair
CONTINUED
Fine Hair
Frizzy Hair
Normal Hair
Oily Hair
Over Processed Hair
Thick Hair
FRAGRANCES
Cologne
Perfume
Unisex
FRAGRANCE TYPE
DESIGNED FOR MEN
Aftershave
Hair Care
Shaving
Washing & Bathing
DESIGNED FOR CHILDREN
Dental
Travel Size Child Care
HEALTH
Menstrual Products
Medicinal
Sexual Health
Vitamins & Supplements
AROMATHERAPY
Aromatherapy Blends
Base Oils
Body
Diffuser
Diffuser Oils
Essential Oils
PLASTIC FREE MAKEUP
Accessories
Eye Makeup
Face Makeup
Lip Makeup
PLASTIC FREE NAILS
PLASTIC FREE SKIN
PLASTIC FREE HAIRCARE
Styling
PLASTIC FREE TOILETRIES
Deodorants
Personal Care
GIFTS
Candles
Gift Sets
HOLIDAY SHOP
All Holiday Shop
All Sun Care
Travel Size Body Care
Travel Size Containers
Travel Size Skincare
Travel Size Sun Care
Travel Size Toiletries
GREENER BEAUTY GIFT SHOP
Books
Gift Card
Gift Wrap
Gifts for Children
Gifts for Her
Gifts for Him
Home Fragrances
GREETING CARDS
Birthday Cards
Just Because
Love
Occasions
Relations
Vegan Message
Wild World
GIFTS BY PRICE
Under £10
£10 – £25
£25 – £50
£50 – £100
Over £100
SALE
Buy in Bulk
Multi-Buy Offers
Short Shelf Life
LATEST OFFERS
Body Care Sale
Gifts & Aromatherapy Sale
Hair Care Sale
Makeup & Nails Sale
Skincare Sale
Toiletries Sale
£12.50
Ultimate Natural Liquid Foundation fortifies skin with a list of nourishing ingredients to maintain the skin’s elasticity and reduce the appearance of fine lines and wrinkles.
— OR —
We have added the above tags to this product based on the ingredients but for detailed allergy information please seek advice from the manufacturer.
Beauty Without Cruelty Ultimate Natural Liquid Foundation fortifies skin with a list of nourishing ingredients including Pentavitin for lasting deep hydration even under the driest conditions, jojoba and vitamin E to maintain the skin’s elasticity and reduce the appearance of fine lines and wrinkles. Rice bran wax also creates a smoother application and finish. Build-able coverage allows you to customise your look from light to full coverage. Plus, Ultimate Natural Liquid Foundation is packaged in a sleek, hygienic pump, allowing for more control and less waste of product.
Available in 6 shades:
Sheer: A pale very soft pink based shade for the palest skin tones. Fair: A soft very light pink based shade for pale skin tones. Light: A yellow based shade for pale skin tones. Medium: A warm light peachy shade for light – mid toned skin. Natural: A natural light beige shade for slightly deeper skin tones. Beige: A warm shade of beige for deeper skin tones.
Size: 15ml
Click to view the full range of Beauty Without Cruelty products.
Beauty Without Cruelty Ultimate Natural Liquid Foundation is best applied using a foundation brush resulting in a more flawless finish.
Apply primer especially round areas where makeup doesn’t last so well or any problem areas around the t-zone or around the eyes.
Pump some foundation onto the back of your hand and use this as a palette. Apply some foundation to your brush and using a circular motion blend this into your skin. You can literally not blend too much!
Finish applying the rest of your makeup such as bronze, contouring and eye makeup before finishing with a setting translucent powder.
Foundation is in a plastic tube with a pump.
Sheer: Aqua/water, Glycerin, Titanium Dioxide, Caprylic/Capric Triglyceride, Oryza Sativa (Rice) Bran Oil, Olive Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Nylon-12, Sodium Stearoyl Lactylate, Silica, Magnesium Aluminium Silicate, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Glyceryl Caprylate, Tocopheryl Acetate (Vitamin E), Polyglyceryl-5 Laurate, Ethylhexylglycerin, Xanthan Gum, Yellow Iron Oxide, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Aluminium Tristearate, Aluminium Hydroxide, Tocopherol (Vitamin E), Iron Oxide, Talc, Citric Acid, Sodium Citrate.
Fair: Aqua/water, Glycerin, Titanium Dioxide, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Olive Squalane, Oryza Sativa (Rice) Bran Oil, Nylon-12, Sodium Stearoyl Lactylate, Silica, Magnesium Aluminium Silicate, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Glyceryl Caprylate, Tocopheryl Acetate (Vitamin E), Polyglyceryl-5 Laurate, Yellow Iron Oxide, Ethylhexylglycerin, Xanthan Gum, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Iron Oxide, Aluminium Tristearate, Aluminium Hydroxide, Tocopherol (Vitamin E), Talc, Citric Acid, Sodium Citrate.
Light: Aqua/water, Glycerin, Titanium Dioxide, Caprylic/Capric Triglyceride, Olive Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Oil, Nylon-12, Silica, Sodium Stearoyl Lactylate, Magnesium Aluminium Silicate, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Yellow Iron Oxide, Titanium Dioxide, Glyceryl Caprylate, Polyglyceryl-5 Laurate, Tocopheryl Acetate (Vitamin E), Ethylhexylglycerin, Xanthan Gum, Iron Oxide, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Aluminium Tristearate, Aluminium Hydroxide, Tocopherol (Vitamin E), Talc, Iron Oxide, Citric Acid, Sodium Citrate.
Natural: Aqua/water, Glycerin, Caprylic/Capric Triglyceride, Titanium Dioxide, Olive Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Oil, Nylon-12, Magnesium Aluminium Silicate, Sodium Stearoyl Lactylate, Silica, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Glyceryl Caprylate, Tocopheryl Acetate (Vitamin E), Polyglyceryl-5 Laurate, Ethylhexylglycerin, Xanthan Gum, Yellow Iron Oxide, Iron Oxide, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Aluminium Tristearate, Talc, Aluminium Hydroxide, Tocopherol (Vitamin E), Sodium Citrate, Citric Acid.
Beige: Aqua/water, Glycerin, Caprylic/Capric Triglyceride, Titanium Dioxide, Olive Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Oil, Nylon-12, Magnesium Aluminium Silicate, Sodium Stearoyl Lactylate, Silica, Hydrogenated Lecithin, Polyglyceryl-3 Stearate, Phenoxyethanol, Saccharide Isomerate, Glyceryl Caprylate, Tocopheryl Acetate (Vitamin E), Polyglyceryl-5 Laurate, Ethylhexylglycerin, Xanthan Gum, Yellow Iron Oxide, Iron Oxide, Polyglyceryl-10 Laurate, Persea Gratissima Oil (Avocado Oil), Talc, Aluminium Tristearate, Aluminium Hydroxide, Tocopherol (Vitamin E), Sodium Citrate, Citric Acid.
Beauty Without Cruelty Ultimate Natural Liquid Foundation
Beige, Fair, Light, Medium, Natural, Sheer
Liquid Foundation
Buildable
We don’t have any reviews of this product yet. We only have verified reviews, which means that any reviews you see are from verified customers who have purchased and left a review after. We test everything in house before we sell it so please be assured that we think it is fabulous or we wouldn’t be selling it. If you have any questions about it don’t hesitate to contact us here (https://www.greenerbeauty.com/contact-us/) If you do decide to purchase and love it as much as we do, we would love it if you watch out for an email from Feefo where you will be invited to leave a review to share your thoughts.
The original cruelty free makeup range.
For over 60 years Beauty Without Cruelty has led the way in cruelty free cosmetics. They operate a company wide fixed cut off date.
Beauty without Cruelty offers a full spectrum of fashion led colours. Their unique formulations carry a dedicated focus on enhancing a healthy and nourished skin, whist maintaining a strict adherence to our 100% cruelty free and vegan ethics.
Muriel, The Lady Dowding (1908-1993) was born in London. Throughout her life, she was dedicated to the rights of animals and pioneered the development of cruelty free cosmetics, and products suitable for vegetarians. She campaigned in the 1950s to persuade the leaders of the cosmetics industry to change their animal ingredient policies which included wide use of spermaceti from whales and musk from the musk deer. This failed and her determination to provide a constructive alternative led her to set up the Beauty Without Cruelty Cosmetics business. To this day the business continues as a pioneer in ingredient consciousness.
The Beauty Without Cruelty Swan logo encapsulates their brand mission, being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of their mission to deliver beauty by the intertwining of natural elements throughout their product offering. Beauty Without Cruelty is committed to being at the forefront of ingredient consciousness. Beauty Without Cruelty is based in Suffolk England and is a certified member of the Vegan Society and Cruelty Free International.
Beauty Without Cruelty ingredients policy is to offer a 100% commitment that customers can relate to. As the founder of the 100% cruelty free cosmetics business that has been brand leader for over 60 years, the brand has an enviable reputation for progressive incorporation of the best natural ingredients. Their unique formulations carry a dedicated focus on enhancing a healthy and nourished skin. 100% of the Beauty Without Cruelty natural range, that we at Greener Beauty retail, is vegan and vegetarian, and free from fragrance, paraben, carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate and with Talc Free Powders.
For every Greener Beauty customer order we plant one tree. This is part of our ongoing effort to lower our carbon footprint and build a better world. We work with an American Charity called Eden Reforestation who plant trees globally where they are most needed. They hire, train and employ local people at a fair wage who then plant trees native to their land and protect the seedlings and eventually the forests. As a result of their careful nurturing they have an 80% seedling survival rate. This gives the local people a consistent income enabling them to provide for their families, and as the reforestation effort goes on, healthy forests emerge and the negative effects of deforestation disappear. Since Eden Reforestation began over 250 million trees have been planted around the world in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique. To further negate the carbon footprint of Greener Beauty HQ we also plant 15 trees a month per member of staff. Always ethical. Always vegan. Always Greener Beauty.