Ink Liner

For over 60 years, Beauty Without Cruelty has been a trailblazer in the cruelty-free cosmetics industry. They have established themselves as the original range of cruelty-free makeup.

The brand offers a full spectrum of fashion-forward colours in their makeup range. Their unique formulations are developed with a dedicated focus on enhancing the health and nourishment of your skin. Beauty Without Cruelty maintains a strict adherence to their 100% cruelty-free and vegan ethics, ensuring that no animals are harmed in the production of their products.

Muriel, The Lady Dowding, the founder of Beauty Without Cruelty, was a passionate advocate for animal rights. In the 1950s, she campaigned for the cosmetics industry to change their animal ingredient policies, which often involved using substances derived from animals. When her efforts were unsuccessful, she took it upon herself to create an alternative by establishing Beauty Without Cruelty. Her legacy continues to inspire the brand’s commitment to ingredient consciousness.

The Beauty Without Cruelty Swan logo represents their brand mission. It is associated with healing waters and the sun, symbolising grace and beauty. This logo reflects their dedication to delivering beauty by incorporating natural elements throughout their product offerings. Beauty Without Cruelty is always at the forefront of ingredient consciousness.

Based in Suffolk, England, Beauty Without Cruelty is a certified member of the Vegan Society and Cruelty Free International. They have an unwavering commitment to providing customers with a 100% cruelty-free experience. Their ingredients policy guarantees that all their products are free from fragrance, paraben, carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate, and talc. Beauty Without Cruelty’s natural range, available through Greener Beauty, is entirely vegan and vegetarian, ensuring that customers can confidently choose products that align with their values.

BRAND CERTIFICATIONS