In addition to our dedication to animal welfare, we prioritise the use of natural ingredients in all the products we offer. We carefully curate our selection to ensure that each item is free from harmful ingredients, giving you peace of mind about the products you choose to incorporate into your beauty routine.

At greener beauty, we believe that beauty can be achieved without compromise – no animal cruelty, no harmful ingredients. Join us in embracing a greener and more compassionate approach to beauty.

At Greener Beauty, our ultimate mission is to simplify the process of finding and purchasing high-quality products that are both animal-friendly and have a positive impact on the planet. We are committed to making ethical and sustainable choices accessible to everyone. Here’s how we accomplish this:

1. Extensive Product Curation: We carefully curate a wide range of products from trusted brands that meet our stringent criteria for being animal-friendly and environmentally conscious. This ensures that you can shop with confidence, knowing that each item has been thoroughly vetted.

2. Transparent Sourcing: We believe in transparency. That’s why we provide detailed information about the sourcing and manufacturing processes of the products we offer. By understanding where and how the items are produced, you can make informed decisions that align with your values.

3. Education and Awareness: We go beyond simply selling products. We strive to educate and raise awareness about the importance of choosing cruelty-free and sustainable options. Through our blog, social media channels, and newsletters, we share valuable information, guides, and tips to empower you to make conscious choices.

4. Positive Impact: We actively seek out brands that go above and beyond in their efforts to minimise their ecological footprint and contribute positively to the planet. By supporting these brands, you become part of a larger movement towards a more sustainable future.

At Greener Beauty, we firmly believe that everyone can make a difference through their purchasing decisions. Join us in making a positive impact by choosing animal-friendly, sustainable products that align with your values.

Cruelty Free

At Greener Beauty, our commitment to animal welfare is unwavering. As ethical vegans, we have implemented a stringent policy against supporting companies that engage in animal testing. We do not purchase any products from companies that have a history of animal testing or are owned by parent companies involved in such practices. This principle is non-negotiable, as we prioritize the well-being of animals above all else.

In the rare event that any of the brands we carry transition to selling their products to an animal testing company, we will take immediate action. We will sell off our existing stock of those brands and discontinue selling them altogether. We make no exceptions, even if it means parting ways with beloved products like lipsticks, cleansers, or body scrubs. Rest assured, in such situations, we will inform all our valued customers about the changes to the brands’ cruelty-free status.

Additionally, we are steadfast in our refusal to sell any brands that have products available in China, where animal testing is legally required. While there have been some positive developments regarding animal testing regulations in China, certain beauty products, such as hair dye, still undergo mandatory animal testing. We remain vigilant in monitoring this evolving situation and will continue to offer only products that are free from animal testing anywhere in the world.

You can trust Greener Beauty to be your reliable source of cruelty-free, ethical products. Allow us to handle all the hard work and research on your behalf. Shop with confidence, knowing that every item we offer has been carefully selected to align with our strict principles and dedication to animal welfare.

Ethical Products

At Greener Beauty, we take product testing seriously to ensure that every item we sell meets our high standards of effectiveness and sensory pleasure. Our dedicated team, led by Vic, meticulously tests each product before it becomes available to our valued customers. We also consider ourselves fortunate to have the involvement of our lucky family and friends, who occasionally assist us in the testing process. Their varied perspectives help us ensure that the products we offer meet a wide range of preferences and needs.

In addition to prioritising vegan and cruelty-free options, we are proud to exclusively feature products that are natural and free from harmful chemicals. We understand the importance of taking care of our bodies and the environment, and that’s why we go the extra mile to source products with clean and safe ingredients. Rest assured, every product has gone through rigorous evaluation to ensure its compatibility with even the most sensitive skin, including Vic’s. If the product meets Vic’s discerning standards, you can trust that it will be suitable for most individuals as well. If you would like to read more about the chemicals we avoid please click here.

We strive to curate a diverse selection of products that cater to different price points, ensuring that there is something for everyone. Whether you’re looking for affordable options or luxury indulgences, we have you covered. We understand that sustainability and accessibility go hand in hand, and we are committed to offering choices that align with both values.

If there’s a specific product you’re searching for but can’t find in our current line up, please don’t hesitate to let us know. We’re more than happy to assist you in sourcing it. Our team will go above and beyond to accommodate your needs and help you discover the perfect match.

A safe space for vegans to shop.


At Greener Beauty, we are deeply committed to environmental sustainability. To actively contribute to the restoration of our planet, we have implemented two impactful tree planting initiatives.

Firstly, for every single online order placed, a tree is planted. This means that with every purchase you make, you are directly supporting reforestation efforts and making a tangible difference in combatting deforestation.

But our commitment to being a carbon-neutral business goes even further. Each month, we calculate and offset the carbon footprint generated by Greener Beauty. We achieve this by planting additional trees, which absorb carbon dioxide from the atmosphere and help counterbalance the emissions generated by our operations.

By implementing these tree planting initiatives, we are actively working towards our goal of creating a greener and more sustainable future. With every tree planted, we increase biodiversity, restore ecosystems, and contribute to the fight against climate change.

When you choose Greener Beauty, you are not only prioritising ethical and cruelty-free products but also taking part in our collective effort to protect and preserve our planet. Together, we can make a significant impact by supporting a business that is dedicated to environmental responsibility.

You can read more about our tree story here.

Order Packaging

At Greener Beauty, our commitment to sustainability goes beyond the products we offer. From the very beginning, we have been dedicated to using zero waste packaging to minimise our environmental footprint. Here’s how we ensure your orders are packaged in an eco-friendly manner:

1. FSC Assured Cardboard Boxes: Your orders are carefully packed in brown boxes made from FSC Assured cardboard. Opting for brown boxes eliminates the need for bleaching, making them better for the environment.

2. Protective Packaging Choices: To safeguard your goodies during transit, we use either brown paper packing or biodegradable corn-starch packing peanuts. Both options are compostable and will naturally break down over time, leaving no harmful residue behind.

3. Kraft Paper Tape with Vegan Glue: We seal each box using kraft paper tape that is made with vegan glue. This ensures that even the adhesive used aligns with our ethical and sustainable values.

4. Recycled Affirmation Cards: As a special touch, we include an affirmation card with your order. These cards are printed on recycled card using vegetable-based inks. By utilising recycled materials and plant-based inks, we reduce the demand for new resources and minimize the impact on the environment.

By prioritizing zero waste packaging, we strive to provide you with a shopping experience that aligns with your commitment to sustainability. Rest assured that every aspect of our packaging has been carefully chosen to have minimal impact on the planet. Join us in our mission to protect and preserve our environment for future generations.

Free Samples

We understand the frustration of investing in a product, only to discover that it doesn’t meet your expectations. To prevent such disappointments and wastage, we’re delighted to offer free samples.

At Greener Beauty, you have the freedom to choose the samples you’d like to try before making a purchase. We believe in providing transparency, so our plastic-free options are clearly labelled for your convenience. Simply visit the cart screen and add the samples of your choice to your basket.

The number of samples you can add to your basket is based on your spend, ensuring that you receive a fair and proportional selection. This way, you can explore different products and find the ones that truly work for you without breaking the bank.

We’re committed to helping you make informed decisions and ensuring your satisfaction with every purchase. By offering free samples, we aim to enhance your shopping experience and minimize any potential regrets. Embrace the opportunity to test products first hand and make confident choices at Greener Beauty.






Please be aware that if you are placing an order specifically for products from Buddha Beauty, Eden Perfumes, or Zao Makeup, you may not receive any free samples. This is due to the fact that these items may be shipped directly from the respective brands themselves.

Please feel free to reach out to our customer support team if you have any further questions or concerns. We are here to assist you in any way we can.

Plastic Free

At Greener Beauty, our primary goal is to streamline the shopping experience for vegans, eliminating the need for extensive research and ensuring your peace of mind. We understand that it can be time-consuming and overwhelming to check product labels, research brands’ cruelty-free status, examine parent companies’ practices, and scrutinise ingredient lists for animal-derived or harmful substances. That’s where we step in – we simplify this process for you, making it effortless and hassle-free.

While we currently offer plastic-free alternatives for various products, we also recognize the importance of providing options that cater to different preferences and budgets. That’s why we offer both plastic-free options and more traditional plastic packaging choices. Regardless of which option you choose, we strive to provide a range of products that align with your values at a budget that works for you.

At Greener Beauty, we are continually working towards expanding our plastic-free offerings and exploring sustainable packaging alternatives. We appreciate your support and encourage you to join us on our journey towards creating a greener future.

Shop with ease and confidence at Greener Beauty, knowing that our extensive selection has been thoughtfully curated to meet your vegan and ethical needs, saving you time and ensuring a worry-free shopping experience.

Certifications & Accreditations

We are proud to be certified, accredited and affiliated with many amazing organisations.

You can read more and see our the full list here. 

Multi Award Winning Business

Greener Beauty is a multi award winning business with many awards for customer service, being recognised in the natural beauty industry and as a leading vegan beauty provider in the UK.

You can read more and see our full awards list here. 



For every Greener Beauty customer order we plant one tree. This is part of our ongoing effort to lower our carbon footprint and build a better world.
Read more our tree journey here

Team Greener Beauty x