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I first became aware of Breast Cancer UK because of the work they do to promote the use of Clean products to prevent the risk of Breast Cancer. Specifically an ongoing campaign called Ditch the Junk which highlights which chemicals should be avoided in each product. Over the years I have met a number of the team at Vegfest and similar events and so when we launched the charity support it was obvious to me that this incredible charity should be one of them. I am so excited to have Thalie Martini CEO of Breast Cancer UK featured this week so we can hear more about the incredible and very important work that they do.
Vic x
Breast Cancer UK champions the prevention of breast cancer by highlighting the lifestyle risks, along with the chemical and environmental links to developing the disease. We want people to know that over 25% of breast cancer cases are preventable.
By making simple changes to our lifestyle, such as, eating well, exercising more, and avoiding the harmful chemicals found in everyday products, we can reduce our chances of ever developing this terrible disease.
As CEO, my aim is to help public health officials and government agencies understand the importance of changing public health policies and legislation to ensure we are all protected from the harmful effects on our health of chemical exposure in our environment and in every day products. My team and I also produce education campaigns to help people understand their breast cancer risk and what steps they can take to reduce that risk.
It’s a busy time now as we are building up to Breast Cancer Awareness month in October. This year we have our ‘25 Saves Lives’ campaign which is all about highlighting that 25% of breast cancer cases are preventable by encouraging people to get active to reduce your risk.
Planning this year has been particularly tough because of COVID-19 and the uncertainty around running face to face events. So this year we’ve gone online and will be running online exercise classes, live on Facebook, on 25th October. We’ve got some amazing fitness, Pilates, yoga and dance instructors who are donating their time to run sessions for us. On top of this, there’ll be people taking up the challenge around the country throughout the month of October. There’s a lot going on.
So a typical day will involve signing off copy for the different communications and marketing elements of the campaign, along with working with the fundraising team on developing partnership with local communities and businesses. It also involves supporting our science team to run our ground breaking research grant programme which is critical in building the evidence to inform the work that we do.
The last few months have certainly been interesting with lockdown at times driving and other times dampening both motivation and creativity. But I have filled up my spare time with regular exercise alternating between running, yoga and virtual cycling. It’s something I have found particularly useful in keeping my energy and positivity going over the past few months and it has served me well.
I also opt for escapism with a good novel or a strum on the guitar. I have teenage kids so balancing having our own time, time together during lockdown has been on a whole new level but I have also been grateful to have them around.
The bungle bungle range in the Purnululu National Park, Western Australia. I have seen some of Australia having lived there for many years, but I have always wanted to experience the beauty and ancient Aboriginal cultural history of this part of Australia. Maybe one day….
PJ Havey – because I admire her as a musical pioneer and as a woman. Jacinda Adern – she seems to be getting a lot of things right. I could learn a lot. Phoebe Waller-Bridge – because I find her work extremely funny and relevant and she is darned talented. I think she’d be a fun dinner guest.
Your readers are interested in green beauty which is excellent – a large part of our work is about highlighting the risk from harmful chemicals found in many beauty products which we use every day. Choosing safer cosmetics which don’t contain harmful chemicals is important and can help reduce your risk of breast cancer.
For people interested in finding out more, we have produced the Ditch The Junk – a guide to safer cosmetics which highlights some of the chemicals you should try to avoid.
But as with everything, it’s tough to make wholesale changes in one go, we would recommend that when one of your products runs out, you try to buy one that doesn’t contain some of the baddies and overtime you will reduce your exposure.
The number of people diagnosed with breast cancer has doubled since the 1970s and continues to rise. We know there is a connection with our lifestyles and our environment. Which is why knowing how and taking steps to reduce our risk can make all the difference.
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Introducing an interview with Bianca, founder of Zero Waste Path, the newest brand to Greener Beauty. This incredible British brand make a range of plastic free and obviously zero waste products that are all incredible in their own right. Read this interview where Bianca talks honestly about how the brand was started, what their plans for the future are and what always brings a smile to her face.
To try and help save the oceans from today we are starting to donation 10% of profits on all sunscreens sold to the Reef Restoration Foundation. Read about this amazing charity and all the work they are doing to save the Great Barrier Reef.