MEET VIC FROM

GREENER

BEAUTY

GREEN BEAUTY WAS FOUNDED BY VIC IN 2018, FUELLED BY THREE PASSIONS: VEGANISM, SCUBA DIVING AND NATURAL BEAUTY. BASED ON THE SOUTH COAST, GREENER BEAUTY IS THE BRAINCHILD OF A VISIONARY WHO IS DEDICATED TO ENHANCING PERSONAL CARE ROUTINES USING ENVIRONMENTALLY FRIENDLY PRODUCTS.

THE MISSION STATEMENT FOR GREENER BEAUTY IS:

“At our core, we’re dedicated to making you look and feel amazing. We’re firm believers in natural, vegan, and cruelty-free beauty products. Why? Because we’ve seen first-hand the difference they can make – not just in how you look, but also in how you feel. We want you to be the best version of yourself, every day. And we’re committed to doing it all while taking care of the planet we call home. Join us in leaving this world a better place than we found it.”

At Greener Beauty, we’re on a mission to make it easy for vegans to find the best, cruelty-free beauty products out there. We take a 100% vegan perspective on every product we sell – so you can feel confident in what you’re buying.

We’ve scoured the market to find the very best natural, vegan, and cruelty-free products available. From makeup to skincare to hair care, we’ve got everything you need to look and feel amazing. And because we test every product in-house, we know how good they are first-hand.

But we’re not just focused on beauty – we’re also committed to helping you live a more sustainable lifestyle. That’s why we offer a range of plastic-free products, perfect for anyone working towards zero waste. And you can rest assured that every product we sell is as good for the planet as it is for you.

Finally, we take a firm stance against animal testing. We never sell products from companies whose parent company tests on animals, and we never offer brands that sell in China – where animal testing is required by law. Thanks for choosing Greener Beauty – together, we can make the world a better place!

VIC’S TOP PICK

Vegan, cruelty free Antipodes Hallelujah Lime & Patchouli Cleanser

ANTIPODES HALLELUJAH CLEANSER

£22.99

Antipodes Hallelujah Cleanser has an all-natural formula features intelligent, functional ingredients that get to work on your skin, leaving it feeling pure and refreshed. And it smells amazing!

SHOP NOW

MEET VIC

FOUNDER AND DIRECTOR

As a child, I suffered from severe eczema and tried every prescribed drug to clear my skin. Eventually, I turned to natural and clean products which miraculously cleared my eczema. Since then, I’ve become an advocate for natural beauty.

Before founding Greener Beauty, I found myself torn between two very different worlds. On one side, I had a deep passion for scuba diving and volunteering with animal rights charities. On the other side, I was an IT professional working in a corporate environment that often felt disconnected from the issues that truly mattered to me.

Unfortunately, my work-life balance became unsustainable in the summer of 2017 when my team’s resources dwindled down to just two people. As the senior member, I took on way too much responsibility and ended up working more than 70 hours per week. The long days and sleepless nights finally took their toll on me, and I suffered a breakdown.

However, that difficult experience also opened my eyes to what was truly important in life. I realized that I could no longer sustain two separate lives and needed to create a business that aligned with my values. That’s why I founded Greener Beauty, a platform that exclusively offers vegan, cruelty-free, and clean skincare products sourced from ethical companies.

My goal is to provide customers with a shopping experience that allows them to make conscious choices about the products they use every day. By offering an assortment of ethical and planet-friendly options, we hope to help people bridge the gap between their values and their daily routines.

A safe space for vegans to shop.

At Greener Beauty, we’re committed to making it simple for vegans to find local beauty services that align with their values. Our platform connects customers with vegan-friendly hairdressers, makeup artists, holistic therapists, tattooists, and spas, all conveniently located in one place – either at GreenerBeauty.com or GreenerSalons.com.

To ensure that every product we offer meets our high standards of quality, we thoroughly test each one in-house before deciding to add it to our inventory. This meticulous process ensures that we only provide our customers with products that are both effective and enjoyable to use. In fact, we retail only around 40% of the products we test, which puts us in a unique position to help our customers find exactly what they need.

As a lifelong animal rights activist and vegan since 2013, I understand that our choices have an impact on the natural world. As a scuba diver with the highest level of recreational diving, I am mesmerized by the world under the waves and work to protect marine life. I was a Senior volunteer for Sea Shepherd UK for 9 years and have participated in campaigns in Japan as a Cove Guardian in Taiji, the Grindstop campaign to stop the whale slaughter in the Faroes and played a part in the very successful UK Seal Defence Campaign stopping the shooting of Seals in Scotland. I am also a marine mammal medic with British Divers Marine Life Rescue.

WE OFFER ONLY VEGAN, CRUELTY-FREE, AND ETHICAL BEAUTY PRODUCTS WITH CLEAN AND SAFE INGREDIENTS. WE BELIEVE IN CONSCIOUS SHOPPING AND SUSTAINABILITY WITHOUT HARMING ANIMALS OR THE PLANET. THANK YOU FOR JOINING OUR MISSION.

BUY A TREAT

PLANT A TREE

For every Greener Beauty customer order we plant one tree. This is part of our ongoing effort to lower our carbon footprint and build a better world.
Read more our tree journey here

Team Greener Beauty x