Greener Beauty was founded in 2018 and was launched at Brighton Vegfest in March 2018. The brain child of Vic who lives in the very vegan friendly city of Brighton in the UK. The mission statement for Greener Beauty is:

“Here at Greener Beauty we are passionate about starting a beauty revolution for a Greener, vegan world free of toxic chemicals and testing on animals. Whether you are vegan or don’t want to contribute to animal testing or want to live a chemical free life our aim is to make this easier by helping people find local businesses like Hairdressers, tattooists, makeup artists, holistic therapists and Beauticians that fit this ethos. We also strongly believe in greener organic products free of any nasty chemicals and we source a wide range of brands which fits this ethos with products suitable for every budget in our online shop.”

Greener Beauty was launched after it was noticed how many vegans struggle to find vegan friendly beauty services and as veganism grows in the UK this service will be needed by more and more. Greener Beauty is a vegan run business, run from a vegan perspective and staffed only by vegans. We do not sell products by companies whose owning company tests on animals; so for example no L’Oréal, Unilever or Procter and Gamble. You can rest assured with us that all our products are not only good for you and your health but also animals and the planet! We also have a range of plastic free products for those who are concerned about plastic waste.


In the past it has felt like I was living two different lives.

My first life working in IT contracting for different companies from big corporate businesses to NHS hospitals: Working in a technical role, solving problems and always being logical in a high-pressured environment.

And then my life when I left work: As a compassionate vegan, senior volunteer for Sea Shepherd UK, animal rights activist, trained holistic therapist, beautician and professional makeup artist. It was like the complete opposite of my day to day work.

In the last few years in my IT job I was beginning to feel that I wasn’t doing enough to help animals on a day to day basis and I was starting to think about how I could change my life around to live my life’s true purpose.

It all came to a head in the summer of 2017. I was working for a large American company as part of a team of 5. At the beginning of the year two people left and one was signed off on long term sick, leaving just two of us in the team. As the more senior member of the team I took on the responsibility of ensuring all work was completed, and that out of hours support was always covered. What this meant was I ended up working on average 70 hours a week. It was brutal. I got woken up most nights after working a long day and worked at least 3 nights each week on upgrades. Unsurprisingly after 6 months of working these crazy long hours I had a breakdown.

While the breakdown was one of the hardest things I have ever been through it was also one of the best. It forced me to re-evaluate my life and what I wanted to do. I knew that I couldn’t continue in the way I had before. I decided no more two separate lives! And the idea for Greener Beauty was born. I wanted to create a website that would only sell vegan and cruelty free products from ethical companies but also only products that were clean and free of any harmful toxic chemicals.

A safe space for vegans to shop.

I also wanted to make it easier for vegans to find local vegan friendly beauty services such as hairdressers, makeup artists, holistic therapists, tattooists and the most important one to me, vegan friendly spas! If you have followed Greener Beauty for a while you will know that initially the two offerings were on one site, these days we have the two services on two different websites and

In running Greener Beauty I feel like finally I have combined all my years in IT and my passions outside of work of veganism, animal rights, clean products and beauty to bring you a business that brings vegan beauty into the mainstream.

I have been vegan since 2013 having first gone vegetarian in 1992. A scuba diver with the highest level of recreational diving I am mesmerised by the natural world especially the world under the waves. I have been a Senior volunteer for Sea Shepherd UK since 2013 and have participated in campaigns in Japan as a Cove Guardian in Taiji, the Grindstop campaign to stop the whale slaughter in the Faroes and played a part in the very successful UK Seal Defence Campaign stopping the shooting of Seals in Scotland. I am also a marine mammal medic with British Divers Marine Life Rescue. When not under water or campaigning to save animals, you can find me in my campervan attending festivals or on a road trip wherever the roads take me!

By supporting Greener Beauty you are supporting a vegan led movement to change the beauty industry as we know it!


I have always been passionate about animals and animal welfare and became a vegan in early 2017 having been a vegetarian for 30 years prior to this. My desire to help and protect animals is what inspired my decision to train as a Veterinary nurse in 2003 and subsequently gain my post graduate diploma in professional and clinical Veterinary Nursing in 2012. Even though I adored my job I still felt it wasn’t allowing me to make a difference in the world in the way I felt I could. 

I left my Head Veterinary Nurse job in 2016 in search of another way; I started my own ethical floristry business and also qualified to be a yoga teacher which is another of my passions! Being a business owner has been a tremendous learning experience and has constantly encouraged me to keep working towards my dream of being able to really make a difference. Animal welfare and veganism are extremely close to my heart and being part of the Greener Beauty team is an amazing way to be able to encourage and help others live a chemical and cruelty free life which is helping the animals, the planet and the health of all those involved.