MEET VIC FROM GREENER BEAUTY GREENER BEAUTY WAS FOUNDED IN 2018 AND WAS LAUNCHED AT BRIGHTON VEGFEST IN MARCH 2018. THE BRAIN CHILD OF VIC WHO LIVES ON THE SOUTH COAST AND HAS THREE PASSIONS, VEGANISM, SCUBA DIVING AND NATURAL BEAUTY. THE MISSION STATEMENT FOR GREENER BEAUTY IS: “We are passionate about helping everyone look and feel their best. We believe in the power of natural, vegan and cruelty free beauty products to make people feel more confident both inside and out. To help everyone feel like the best versions of themselves. We do all this while remaining aligned with our core value of leaving the Earth a better place for all its inhabitants than when we started.” Greener Beauty was launched after it was noticed how many vegans struggle to find decent vegan beauty products easily. Greener Beauty is a vegan beauty business that is run from a vegan perspective. We find what we believe are the best vegan, cruelty free and natural products available and put them in one place (GreenerBeauty.com) for your convenience. We test everything we sell in house before we sell it, so we know how good it is! You can rest assured with us that all our products are not only good for you and your health but also animals and the planet! We also have a range of plastic free products for those who are working to live a zero waste lifestyle. We do not sell anything from companies whose parent company tests on animals and we do not sell any brands that sell in China where it is a legal requirement to test on animals. VIC’S TOP PICK ANTIPODES HALLELUJAH CLEANSER £22.99 Antipodes Hallelujah Cleanser is an impeccably pure facial cleanser made from an intelligent, functional formula featuring New Zealand botanical extracts. Essential oils of wild lime, patchouli and kawakawa purify and uplift. SHOP NOW MEET VIC FOUNDER AND DIRECTOR In the past it has felt like I was living two different lives. My first life working in IT contracting for different companies from big corporate businesses to NHS hospitals: Working in a technical role, solving problems and always being logical in a high-pressured environment. And then my life when I left work: As a compassionate vegan, senior volunteer for Sea Shepherd UK, animal rights activist, trained holistic therapist, beautician and professional makeup artist. It was like the complete opposite of my day to day work. In the last few years in my IT job I was beginning to feel that I wasn’t doing enough to help animals on a day to day basis and I was starting to think about how I could change my life around to live my life’s true purpose. Prior to starting Greener Beauty it always felt like I was living two lives. The life I was passionate about outside of work, scuba diving, volunteering with animal rights charities. A live filled with love and compassion for all species that share this beautiful Earth. And then my full time job working in IT in a corporate world of greed. It all came to a head in the summer of 2017. I was working for a large American company as part of a team of 5. At the beginning of the year two people left and one was signed off on long term sick, leaving just two of us in the team. As the more senior member of the team I took on the responsibility of ensuring all work was completed, and that out of hours support was always covered. What this meant was that I ended up working on average 70 hours a week. It was brutal. I got woken up most nights after working a long day and worked at least 3 nights each week on upgrades. Unsurprisingly after 6 months of working these crazy long hours I had a breakdown. While the breakdown was one of the hardest things I have ever been through it was also one of the best. It forced me to re-evaluate my life and what I wanted to do. I knew that I couldn’t continue in the way I had before. I decided no more two separate lives! And the idea for Greener Beauty was born. I wanted to create a website that would only sell vegan beauty and cruelty free skincare products from ethical companies but also only products that were clean and free of any harmful chemicals. A safe space for vegans to shop. I also want to make it easier for vegans to find local vegan friendly beauty services such as hairdressers, makeup artists, holistic therapists, tattooists and the most important one to me, vegan friendly spas! If you have followed Greener Beauty for a while you will know that initially the two offerings were on one site, these days we have the two services on two different websites GreenerBeauty.com and GreenerSalons.com. In running Greener Beauty I feel like finally I have combined all my years in IT and my passions outside of work of veganism, animal rights, natural beauty products and beauty to bring you a business that brings vegan beauty into the mainstream. We test everything we sell in house before we decide to sell it. By taking this approach you can be confident that all the products we sell are enjoyable to use, effective, do what they say on the tin (or bottle) and are cost effective whatever that price point. We currently only retail around 40% of the products that we test, so we really do select what we think are the best. This also puts us in a unique position to be able to support you in finding exactly what you are looking for. So if you ever have any product questions do not hesitate to get in touch. I have been vegan since 2013 having first gone vegetarian in 1992. A scuba diver with the highest level of recreational diving I am mesmerised by the natural world especially the world under the waves. I was a Senior volunteer for Sea Shepherd UK for 9 years and have participated in campaigns in Japan as a Cove Guardian in Taiji, the Grindstop campaign to stop the whale slaughter in the Faroes and played a part in the very successful UK Seal Defence Campaign stopping the shooting of Seals in Scotland. I am also a marine mammal medic with British Divers Marine Life Rescue. When not under water or campaigning to save animals, you can find me in my campervan attending festivals or on a road trip wherever the roads take me! BY SUPPORTING GREENER BEAUTY YOU ARE SUPPORTING A VEGAN LED MOVEMENT TO CHANGE THE BEAUTY INDUSTRY AS WE KNOW IT! BUY A TREAT PLANT A TREE For every Greener Beauty customer order we plant one tree. This is part of our ongoing effort to lower our carbon footprint and build a better world. We work with an American Charity called Eden Reforestation who plant trees globally where they are most needed. They hire, train and employ local people at a fair wage who then plant trees native to their land and protect the seedlings and eventually the forests. As a result of their careful nurturing they have an 80% seedling survival rate. This gives the local people a consistent income enabling them to provide for their families, and as the reforestation effort goes on, healthy forests emerge and the negative effects of deforestation disappear. Since Eden Reforestation began over 250 million trees have been planted around the world in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique. To further negate the carbon footprint of Greener Beauty HQ we also plant 15 trees a month per member of staff. Always ethical. Always vegan. Always Greener Beauty. Team Greener Beauty x
